Shopify Wholesale Features That Actually Work

Automatic trade discounts, tiered B2B pricing, and per-product control — without Shopify Plus. Everything you need to run wholesale and retail from one store.

Core Feature

Automatic Wholesale Discounts at Checkout

Stop relying on discount codes that get shared, forgotten, or leaked to coupon sites. SmartTrade Pro uses Shopify customer tags to identify trade buyers and applies their wholesale discount automatically at checkout. Powered by Shopify Functions for zero-latency, 100% reliable discount application.

  • Works with Shopify's native checkout — no code injection
  • Customisable discount message (e.g., "Trade Discount")
  • Runs on Shopify Functions — works even if our servers are offline
  • Compatible with all paid Shopify plans — no Plus required
🛒
Premium

Tiered B2B Pricing

Different customers deserve different rates. Create unlimited discount tiers — Gold, Silver, Bronze, or whatever naming works for your business. Each tier gets its own customer tag and discount percentage. Customers are matched to their tier automatically at checkout.

  • Unlimited tiers with custom names and percentages
  • Each tier auto-creates its own Shopify customer tag
  • Assign customers to tiers with a single click
  • Set a default tier for new trade applications
  • Tiers sync to Shopify instantly — no manual updates
📊
Premium

Per-Product & Per-Variant Wholesale Overrides

Not every product has the same margin. SmartTrade Pro lets you override wholesale discounts at the product level, the variant level, or both. Exclude low-margin items entirely, or give your best tier a deeper discount on specific products.

  • Set custom discount % per product or per variant
  • Tier-specific overrides (Gold gets 25%, Silver gets 15% on the same product)
  • Exclude products from all trade discounts with one toggle
  • Priority chain: variant override > product override > tier default
🏷️
Core Feature

Trade Registration Form with VAT Validation

Let potential wholesale customers apply directly from your storefront. The registration form captures company details, contact information, and optionally validates UK VAT numbers in real time with HMRC. Approve applications with a single click — SmartTrade Pro auto-creates the customer and applies their tags.

  • Embedded form integrates with any Shopify theme
  • Real-time UK VAT number validation via HMRC API
  • Automatic Shopify customer creation on approval
  • Optional tier assignment at approval time
  • Pending application alerts on your dashboard
📝
Premium

Storefront Wholesale Price Display

Trade customers shouldn't have to guess their price. When logged in, your wholesale buyers see their discounted prices directly on product pages — retail price crossed out with trade price and savings shown. Collection pages display "Trade Pricing Available" badges so customers know they're getting a deal.

  • Crossed-out retail price with bold trade price
  • Savings amount and percentage displayed
  • "Trade Pricing Available" badges on collection pages
  • Dynamically updates when variants change
  • Works with Dawn and most popular Shopify themes
💰
Core Feature

Wholesale Analytics Dashboard

Understand how your wholesale channel performs at a glance. The dashboard tracks trade customers, orders, revenue, and total discounts given — all in your store's currency. No need to dig through Shopify reports or export spreadsheets.

  • Trade customer count synced from Shopify
  • Trade orders and total wholesale revenue
  • Total discounts given across all orders
  • Order history with expandable line items
  • Displayed in your store's native currency
📈

Ready to add wholesale pricing to your Shopify store?

SmartTrade Pro is coming to the Shopify App Store soon. No Shopify Plus required.

Coming to the App Store Soon